KRAKATAU Activation

As a Marketing Manager, I led the end-to-end launch strategy and activation for KRAKATAU’s Damage Suppressor Collection in the Netherlands and Germany. I directed an external agency, overseeing the briefing process and creative concept development, to ensure a cohesive campaign rollout. I coordinated marketing communications, managed PR and influencer outreach, and executed immersive event activations that brought KRAKATAU’s vision to life across key markets.

Berlin Launch Event

During the Berlin launch, we transformed an industrial venue into an immersive brand experience that embodied KRAKATAU’s concept of “surviving poor conditions due to climate change.” Guests explored interactive installations, enjoyed curated drinks, and discovered the Damage Suppressor collection’s blend of functionality and style—capturing the essence of resilience and innovation at the heart of KRAKATAU.

Amsterdam Launch Event

For the Amsterdam launch, we showcased Heleen Blanken’s HABITAT, transforming the KRAKATAU store into a fusion of art, music, and immersive visuals. This installation highlighted the brand’s ethos—“surviving poor conditions due to climate change”—by reimagining a future where nature is remembered in a digital realm. Attendees experienced the Damage Suppressor collection in a uniquely creative space, blurring the lines between fashion, music, and art.

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