Y-3 FW21 Digital Campaign
As Manager Communications, I had the unique opportunity to develop the communication strategy and seasonal roll-out plans for Y‑3’s Fall/Winter 2021 campaign—a project that built on my prior work in product creation and marketing. This project was executed at the height of pandemic restrictions, pushing us to innovate under pressure.
Chapter 1
The campaign transports viewers to an alternate digital reality where the collection is showcased by models who have been 3D scanned and seamlessly integrated into a lush virtual forest. This immersive approach redefined how we present fashion in challenging times.
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Y‑3 FW21 Chapter 1
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Y-3 FW21 Chapter 1
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Y‑3 FW21 Chapter 1
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Y-3 FW21 Chapter 1
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Y-3 FW21 Chapter 1
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Y-3 FW21 Chapter 1
Chapter 2
In the next phase, the story shifts to a bespoke 3D VFX mountainous snowscape. Here, animated avatars—crafted using biometric data from real actors—artfully model digital simulations of the apparel, footwear, and accessories. This innovative setup pushed the boundaries of digital storytelling and captured the collection’s dynamic essence.
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Y-3 FW21 Chapter 2
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Y-3 FW21 Chapter 2
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Y-3 FW21 Chapter 2
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Y-3 FW21 Chapter 2
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Y-3 FW21 Chapter 2
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Y-3 FW21 Chapter 2
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Y-3 FW21 Chapter 2
